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Business Philosophy


  • Following the pioneering success of the function house Rumah Kartanegara in 1998, Anna Sunindar started PennyRoos in 2002 to further focus on the hospitality industry and expand her business into the food and beverage industry. Today, PennyRoos has grown into a leading force in Indonesia’s hospitality scene: a household name for luxury functions with an esteemed reputation for impeccable taste and details, quality products, and excellence in service. Our services always come with a personal touch, because every guest is family, and there is nothing that would please us more than making you feel at home and among friends.